How Cloud is shaping the Media and Entertainment sector?
The entertainment sector is a huge umbrella term wherein you would find a large number of sub-industries devoted to entertainment. It is the most happening industry that always provides fun, entertainment, enjoyment and amusement to people. It includes but not limited to television programs, movies, broadcast, radio, books, video games and special events wherein live streaming of content is seen. The US Media and Entertainment industry is the largest in the world and accounts to 1/3rd of this industry. According to Analyst firm PwC report, the US M&E industry was worth $632 billion in 2015. This value is expected to touch $771 billion by 2019. Video gaming industry is a $100 billion entity and is constantly evolving. Statista predicts that the US M&E market would generate revenue of 720.38 billion dollars in 2020.
Challenges faced by the Entertainment Sector and Solution proposed by CenterServ
Along with fun and entertainment, the M&E industry has to go through multiple challenges. Firstly, entertainment involves live streaming of content. To seamlessly stream content, media companies have to spend a lot of budget on bandwidth and other data management resources. Secondly, the traffic is unpredictable. When a video goes viral, you can expect millions of hits within minutes. So, media companies should be able to instantly scale up resources. Another important challenge in the entertainment industry is personalization. It is important to identify and publish content that is personally relevant to the each end user.
As end users are increasingly using mobile devices to view entertainment content, media corporations have to ensure that the content is responsive, dynamic and caters to low-bandwidth networks as well. Publishing permission-based content is another challenge. As people purchase digital content, they want to access it from anywhere, anytime and from any device. Smaller studios lack the required infrastructure to compete with larger studios.
